COMPLEX DATA SOLUTIONS
DELIVERED
SIMPLY
In a complicated and fragmented data landscape, PredictPath helps you fine tune your data needs and seek data interventions that help you monetize your data, internally and externally, adding insight and revenue to your business.
WHO
WE ARE
An early-stage data strategy and services consultancy, PredictPath develops data driven strategies, tools, processes and people for leading industry verticals.
We believe the right choices in data, technology and analytics can help businesses take smarter decisions and gain disruptive advantages in competitive and industry leadership. We think of data decisions as the next generation of planning, budgeting, marketing and internal solutioning, designed for enterprises of the future. We want to help global businesses better manage their tech, data and analytics practices across all departments, locations and products to achieve greater returns and conduct themselves with more confidence.
WHAT WE DO
Marketing Data Decisions start with a deep evaluation of marketing & business objectives together with an analysis of workflows, data collection points, partnerships and technical capabilities. We identify where consumers collect, understand the best way to speak with them so that each message is perfectly coined, timed and delivered. The result is a custom roadmap for an organization, turning it into a data decisions machine, focused on using data strategy for achieving near-term business benefits and creating a platform for future efficiencies and innovation.
DATA STEWARDSHIP
Businesses, institutions and departments just beginning their data discovery journey partner early with PredictPath.
We work with business teams for data ownership, de-fragmentation, systems, security, distribution and analytics.
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Establish a single platform integrating consumer data of multiple businesses
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Create a Customer One View by integrating and linking various databases in one
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A health check on current data collection processes, state and usability of data
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Probe opportunities and strength in the integrated data for quick-run marketing programs
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Architect a blueprint for setting up a Consumer Engagement Services unit
INTERNAL DATA MONETIZATION
Clients that already own data stacks, data management processes and partnerships come to PredictPath to optimize their data results and discover new opportunities for data excellence.
We help our clients succeed using the data assets they already own or are willing to build to convert data decisions into measurable monetization.
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Marketing mix modeling, competitive benchmarking and Optimization solutions connecting larger marketing and business KPIs
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Digital attribution, Cross-channel and Campaign analytics to make consumer interactions more effective and efficient
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Market prioritization, trade analytics to quantify and address distribution challenges
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Consumer profiling, segmentation and behavioral analysis for unearthing opportunities and trigger points hidden deep inside data
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Content testing, optimization and response analytics for Mass Personalization across channels
EXTERNAL DATA MONETIZATION
Clients that create original or augmented data work with PredictPath to monetize their data in a non-competitive, repetitive and continuous manner.
Together, we turn client owned data into business revenue through data partnerships, data exchange systems, data clustering and data obfuscation in a privacy and security friendly environment.
DOMAINS OF EXCELLENCE
In our years of experience, we have served over 100 international businesses with solutions that build their markets, get shareholder buy-in, secure approvals & budgets and establish leadership through intelligent data strategies.
Servicing the literal A to Z of industry vertical and cross industry functions, PredictPath operates globally in Automotive, Advertising, Airlines, B2B, Banking & Financial Services, Communications, FMCG, CPG, eCommerce, Education, Electronics, Fashion, Financial Services, Healthcare, High Tech, Hospitality, Insurance, Life Sciences, Logistics, Manufacturing, Media , Mobile Apps, Entertainment, Perishables (Groceries, Vegetables, Fruits & Juices), Pharmaceuticals, Herbals & Medical Products, QSRs, Real Estate, Retail, Start-ups & Entrepreneurship, Telecom and Travel.
BUSINESS FUNCTIONS
With increasing market complexities and marketing challenges, businesses require partners that can help them stay ahead of time and change. PredictPath helps marketing and marketing aligned business functions to achieve clear results with practices like Customer Insights & Segmentation, Product Design and Pricing, Category & Competition Mapping, Media Investment Effectiveness, Customer Experience and Loyalty and Market Penetration Strategy among others.
PredictPath works with functions across markets factoring in Competition, Consumers, Product, Strategy, Technologies, Media and Digital.
OUR
TEAM
A team of highly specialized skill owners with over 60 years of experience in data analytics, ownership, monetization and mobilization. Badri's forte is data architecture, systems and solutions, Raja is responsible for overall strategy and product and Shweta is the marketing solutions expert, also responsible for client excellence and customer success.
GET IN
TOUCH
We can't wait to hear from you
500 Terry Francois Street,
San Francisco,
CA 94158
123-456-7890